作為陳列師，陳列設計是什么？只是幾個包包的擺放嗎？ 是把貨品放在展柜上嗎？怎么隨性怎么擺嗎？怎么開心怎么放么？

|到底什么是陳列的精髓？？？|

你以為陳列師真的只要靠天賦和先天審美來生存嗎？

NOOOOOO！

幾位頂級陳列師給你傳授他們的經(jīng)驗寶典

▼

17條金句道破陳列行業(yè)所有精髓！ 

Rule1：Display design is the art of persistence.

–––設計是一門講究堅持的藝術。要不斷地突破！不斷地嘗試！不斷摔倒后再爬起來的堅毅的藝術！

Rule2：PLACEMENT……BE PRECISE. Display is all aboutselection, placement, creating a look, theatre and interest to the viewer.Ensure this is always done with flair and attention to detail. Poor detail willruin any display and damage the brand.

–––擺位要精準！擺位是完全講究于對于物品的選擇、貨品的放置、給陳列整體創(chuàng)造一個造型、一個氛圍場景以及給觀看者一份興趣的事情。而這些事情完全是要糾結細節(jié)的?。?！細節(jié)決定一切！不夠考究的細節(jié)會毀了你的陳列還有你的品牌！

Rule3：USE EVERY OPPORTUNITY TO INSPIRE AND ENTICE.Everything we do in VM is to persuade our customers buying our inspiringlifestyle exhibit.

–––抓住一切機會和一切可能性去點亮你顧客的目光！吸引你的消費者！記住，陳列師所做的一切都是為了最終引導觀看者成為最終的消費者！我們要做的是讓他們買買買！買我們的產(chǎn)品！

Rule4：PREPARE ALL STOCK. Stock has to be pressed,steamed, polished etc. Preparing your merchandise well will ensure the maximumeffect and make your display twice as effective.

–––貨品準備工作。所有貨品都要根據(jù)材質做出相應的熨燙清潔拋光！這樣會使陳列有事半功倍的效果，最大化放大你的營銷效果！讓你的陳列極具影響力！

Rule5：SPACING….LETIT BREATHE.Careful spacing allows your focal points to be clear and allows the eye tofollow its route to your featured product. Overcrowding lessens the effect andmakes the eye confused. This in turn makes the display less successful.

–––留讓你的空間會呼吸！松弛有度的空間布局不單單會讓你的陳列達到基本的視覺舒適感，更會讓你陳列目的，也就是你最想突出的產(chǎn)品即刻跳入閱覽者的，布局過于緊湊達不到突出產(chǎn)品的效果；過于松散 會浪費店鋪空間也無法完成良好的營銷。

Rule6：LINING UP & ANGLES……KEEP THE RHYTHM.The products should be in line with the glass or walls. Angles need to bedeliberately placed and repeated in the display to give a repeat or ‘rhythm’.

–––排列與角度要有一定的韻律，體現(xiàn)節(jié)奏感。而節(jié)奏感需要通過產(chǎn)品之間多樣化的間距和成規(guī)律的重復感排列體現(xiàn)出來。排列產(chǎn)品的時候也要盡量將產(chǎn)品沿著玻璃或墻壁擺放。

Rule7：LESS IS MORE, DON’T OVER COMPLICATE. Knowwhen to stop, don’t use every idea, edit to give the most impact. The mosteffective displays have a clear colour theme and tell a easily understoodstory.

–––陳列師要學會化繁為簡！做減法的藝術！不要過度復雜化。要有意識地進行篩檢，要避免把所有的想法塞到一個陳列作品里。那樣只會讓過多雜亂無關的零碎想法將主要突出點淹沒。

Rule8：ALIGN TO YOUR BRAND IDENTITY. Don’t makePrada into Uniqlo. Know your brand.

–––要對品牌有準確的定位。針對品牌的定位運用相關定位的陳列手法。作為陳列室，你不能把Prada變成優(yōu)衣庫。你要了解你的品牌！

Rule9：ALIGN TO YOUR CUSTOMER PROFILE. Deliver all that you do to grabattention and align this towards your target customer.

–––做的陳列一定要與顧客匹配。你所做的一切都是為了吸引你的目標顧客群，所以一定要知道你的目標顧客群喜歡什么，想要什么！只有這樣才能真正地吸引到他們的注意力！ 

Rule10：KNOW WHEN TO BE CREATIVE AND WHEN TO BECOMMERCIAL. Creativity and commercialism must work together to deliver maximumsales results.

–––陳列師的身份將創(chuàng)意者和商業(yè)者融為一體的。只有在兩者之間找到平衡才有可能獲得最大銷售額。 作為陳列室，你要知道什么時候該發(fā)揮創(chuàng)造力，什么時候充滿商業(yè)細胞。

Rule11：BE METICULOUSLY CLEAN AND TIDY. Poor housekeeping ruinseven the most effective displays. Great housekeeping enhances the poorestdisplays.

–––細節(jié)處也要保證干凈整潔。保潔不到位會毀掉即使是最好的陳列。干凈整潔會提升即使是最差的陳列。

Rule12：3’S AND 5’S. In general group products in odd numbers, this willlook more artistic.

–––奇數(shù)排列。通常這種奇數(shù)的排列方式看起來更具藝術感。 

Rule13：LIGHT THE FOCAL POINT. Enhance your displayby lighting the focal points and making your viewer focus easily on yourfeatured products.

–––要有著重點！明暗對比，有局部的突出才可以！

Rule14：PYRAMID GROUPINGS. Practice and masterpyramid groupings, a basic of any display.

–––金字塔式排列。這是陳列的一個基本方式，一定要掌握！

Rule15：ASSYMETRY LOOKS MORE EXCITING THANSYMMETRY.  

–––非對稱的排列效果更好。 

Rule16：COLOUR……MAKE A STATEMENT DON’TOVERCOMPLICATE. Thesimplest colour themes look most dramatic.

–––色彩不要過于復雜。越簡單色彩主題效果越好。 

Rule17：ALL RULES ARE MADE TO BE BROKEN ! The onlyabsolute rule in display is that every rule can be broken, as long as itsdeliberate.

–––沖破所有已有的規(guī)矩吧！唯一的規(guī)矩就是沒有規(guī)矩！陳列師們！玩起來吧！造！